Client: FDA
Agency: FCB NY
Here’s some content I created for the FDA’s anti-smoking social media channel, The Real Cost. These posts, among many others, were created for Facebook, Instagram, Snapchat and Tiktok. The first video is an example of the work I made for The Real Cost through the creative agency, Society. The second was when The Real Cost was moved to Society’s sister agency, FCB.
This was a series of three animations done for The Real Cost's social media pages. In each one, the character, Myth opens the scene with a misconception many have about the dangers of smoking. In each one, Myth is thwarted by Fact, the cool all-knowing wolf dad. He disposes of Myth in a comical way and then lays down some truth about the side effects of smoking.
Client: The Real Cost (Through Society Agency)
Director: Diana Chao
Concept, animation & Design by: Me!