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FDA - The Real Cost

Client: FDA

Agency: FCB NY

Here’s some content I created for the FDA’s anti-smoking social media channel, The Real Cost. These posts, among many others, were created for Facebook, Instagram, Snapchat and Tiktok. The first video is an example of the work I made for The Real Cost through the creative agency, Society. The second was when The Real Cost was moved to Society’s sister agency, FCB.